WeChat has reported more than 1 billion active monthly users since the end of 2019, and that number is still rising. Consider as the massive and has been the preferred choice of China’s huge number of smartphone users due to its incredible features. Although the app was initially a messaging platform, its monetisation strategy revolved around the WeChat wallet. This replaces cash cards and creates a mobile e-commerce platform anyone can use to sell on WeChat.
If for any reason you haven’t yet heard of We-Chat then check out our article introducing the platform. This should help you understand the basics.
What is a WeChat shop?
As an easy-to use mobile store, a WeChat store is located inside the WeChat App. We-Chat stores work well because they are part of the We-Chat ecosystem. This means that we have quick access to basic user information so we can login quickly. Wallet also allows us to share products through social media, friend feeds and advertising.
A We-Chat shop has two great benefits: it gives customers easy access to products and a simple way to pay all within the app.
Customer Service Features
WeChat is a customer service channel that works in a way other platform cannot imagine.
It is clear that WeChat has become the most used communication tool in China. I personally spend more time on WeChat then e-mail, SMS, and email combined for personal use. To answer customer service questions, users also search for public WeChat accounts that are owned by businesses. This is how users can drive the future of WeChat and show that WeChat has become their preferred channel for seeking answers to customer service questions.
You can ask users questions, or speak to them. These are sent to your official We-Chat account. This is an important, but simple step. It’s as simple as touching a screen to talk and it makes it easy for customers to provide valuable feedback that will help you improve your relationship.
WeChat allows you to sell and get advanced information about your customers
You can also identify customers by creating a shop. This will allow you to track their purchasing habits and provide valuable data that can be used to tailor your content for future marketing campaigns.
How can I start selling on WeChat?
Opening a shop can present you with a variety of problems. Common problems include the registering an official account, the speed of your online store in China, the language barrier for providing customer support, shipping products out to China and taking payments through Chinese payment gateways.
Promoting your store can be difficult because of the difficulties involved in creating content, running campaigns that work, and choosing the right influencers.
These are just a few of the many issues you need to address before selling on it. However, professional help can overcome these obstacles. You can read about our e-commerce solution. If you are having trouble understanding or coping with any of these tasks, send us a message, or leave a comment. We’d be glad to assist you.
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