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If you want to run a successful business, you will need to generate leads because leads are one of the keys to your marketing strategy. It keeps your sales funnel complete, so you will always have the opportunity to increase sales and grow a solid customer base.
Unfortunately, many marketers struggle in making the right strategy for generating leads. Over 61% of marketers rank lead generation as their number one challenge.
In this case, video marketing can be the most effective strategy to generate leads. According to a Wyzowl report, 83% of video marketers say that videos help them generate leads, while 80% say that videos help to increase sales.
Video is relatively easier to attract audience interest than images or text. The audio and visual aspects make it easier for audiences to receive the information easily and quickly. This can be a great way to grab the attention of your prospects and convince them to join your email list.
One thing you need to remember is that video marketing must be well planned to deliver the results you expect, you can begin with a video marketing checklist and follow the top tips on generating leads below to help you run a successful business.
Landing pages are an important part of your website’s success. This is where your customers meet your brand so it should contain important information and details regarding the products you are selling. That way, your business will have great potential in generating leads.
In this case, you can use some of the best types of videos that you can add to your landing pages such as explainer videos, product demo videos, and testimonial videos.
These types of videos allow you to be more trusted and give prospects a reason why they can trust your brand and become leads.
Make sure the video you put on the landing page contains detailed information about your brand, how your brand can help visitors, and what benefits they get when they become prospects.
YouTube is one of the most favorite platforms among digital marketers because this platform has the largest number of users after Google. Therefore, creating a youtube channel is the right step for your business to attract more audiences and generate more leads.
Interestingly, YouTube is video-based content which is a great strategy to engage in conversation with thousands of people, increase customer trust, and overall show people all sides of your business, the good and the bad.
Once you create your YouTube Channel, you will instantly be able to generate leads through entertaining and appealing videos.
Gated content is one of the best strategies to boost lead generation. Gated content is valuable content on a site that can only be accessed by filling out a form and providing your data.
With gated content, digital marketers will easily get important information about their target audiences, such as their email addresses, business phone numbers or other demographic information such as company, position, income range, and so on.
Video can be one of the most effective contents that you can use as gated content because people tend to love video content. It provides appealing visuals and easy-to-understand information which can help you attract more potential prospects. And with an online video editor, making your video is easier than ever before.
The next tip is to add testimonials and video customer reviews to your website. This is the most effective strategy to build trust and confidence in other potential customers. This method becomes the highest rating for building trust.
When potential customers read lots of positive testimonials, they will feel the products offered are really good, can help their needs, and meet their expectations.
So, including video testimonials on your website is the best idea to increase customer trust so that it has great potential to generate more leads and increase sales conversions.
If you want to generate more leads, you can leverage viewable annotations in your video content, so those who view your videos can click on the link and go directly to your website.
So, your website visitors will automatically increase and can boost your search engine ranking as well. This is the right step to help your business generate more leads and increase conversion rates.
Including a call to action in your video content will motivate your audience to take further action. This is a strategy to encourage people to move to the next step without aggressively asking them to do so.
Videos are the right communication mediums to help your business attract more customers with their engaging visuals and easy-to-understand way of delivering a message.
Including a high-quality video in your email is a really good idea to increase your click-through rates and increase conversion sales. According to research, 80% of people who watch videos through email end up visiting your website and making a purchase.
Now you can send them a follow-up email with an onboarding video to convince a person to purchase your product. keep in mind to also include Call-To-Action (CTA) in your videos to help your leads complete the sales funnels.
The next tip is leveraging social media such as Facebook, Instagram, YouTube, Twitter, and others. This is the right place to generate leads and increase brand awareness. You can start to upload your video content and include engaging captions.
If you have an extra budget for product marketing, use the advertising features either through YouTube or Facebook, on website pages. This method does require a separate budget but it will be worth it to generate more leads and boost conversion sales.
So, make sure your video content is interesting, entertaining, cinematic, and has other positive values. Thus, your audience will be happy to share the content through their accounts.
Generating prospects has become one of the most crucial parts of running a successful business. although, making the right marketing strategy in generating leads has become a challenge for marketers.
Video marketing is the right solution for your business in providing a practical way to turn your target audience into leads. Now it is time to take the seven actionable best practices above for your business.
Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video production company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).
LinkedIn: Andre Oentoro