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COVID-19 gave a boost to the e-commerce market, requiring stores to go online if they wanted to continue operating. The fashion industry also had to step into this market to continue to fulfill its clients’ as well as its own needs. Although the market was already dominated by big players, some new players gave them a good run and still are. The secret to their quick success is their digital marketing practices.
Digital marketing, which is the use of different online platforms to market your products or services, can push you to the top, given that you use it correctly. From connecting you with your target audience to eventually increasing your sales, it can do magic for your business. Although COVID-19 has subsided, all fashion brands today are still focused on improving their online presence, in an attempt to outdo each other and win more clients.
This article lists some of the best proven digital marketing strategies that can help you establish your supremacy in the online fashion market.
Email marketing is the easiest and most effective strategy to retain your customers. You can use email to share your newsletter with them, send them good wishes on special occasions, invite them to a product launch or any other event you are hosting soon, offer them a referral or shopping discount, or ask them for their feedback on a product they purchased from you. At the same time, keep building your email list so you can reach out to more people and become better and more widely known. Pop-up boxes are an interesting way to collect email addresses. Every time you have a visitor to your website, a pop-up box appears, asking them to enter their email address in return for getting a small discount as a gift.
There’s a lot that can be done using the email marketing tool. You just need to think creatively and plan carefully how you are going to hit the market. It works wonders in fostering a long-lasting, healthy relationship with each of your customers by keeping the essential stream of communication running.
In the real world, people take you as how you present yourself in public. And, in the digital world, they believe what they see on its different platforms, which include Facebook, Instagram, and Twitter. Just as we would always love to read the pages with illustrations in our storybooks when we were children, customers stop by a page that has photos and videos. Therefore, on each platform, you need to have an attractive page full of exciting information to appeal to your customers and keep them engaged.
All these platforms also offer paid marketing by advertising your brand to help you reach out to your potentials customers rather than waiting for them to discover you. Other ways to build on your digital presence are, for example, offering giveaways, collaborating with active bloggers and other brands, having facetime with your customers, and using hashtags.
The geography of the digital world is defined by search engines, such as Google, Bing, and Yahoo. They work like traffic circles, circulating and routing traffic to your website. After you have a website in existence, the next immediate thing to do is get it geared toward search engine optimization (SEO) so you can rank better than your competitors on search engine results pages (SERPs), especially major ones.
SEO makes your store better visible to your potential clients, hence improving your traffic and sales. You have an appealing website with well-written and well-organized content, but if it’s not SEO-tuned, it’s good for nothing.
As they say, “Choose your words wisely.” Your content can either go a long way toward making you a household name or get you abandoned as a shipwreck. You manufacture products for your customers, not for your own self. Therefore, the content should also be intended for your customers. By keeping your target market in mind, you can create compelling content.
From your style and tone to the information you should provide, you need to pay attention to every detail. Then, whether it’s the information or the kind of language you use, you should remain honest and not exaggerate too much. If customers don’t get what they are promised, they drift away. Remember you’re not the only option they have, so employ honesty as your core policy. Your customers need to trust you to continue to buy your products.
On a tangential note, the belief that customers only look at photos and don’t read descriptions is absolutely false. They read each and every detail.
Clever use of technology can guide your business to the top of the list. Incorporating such technology or even just having a modern website design will give your customers the impression that you are aware of the latest trends and use the latest technology to serve their needs.
Google Ads is another way to get an edge over your competitors. It helps you rank higher on Google by allowing you to bid on keywords, which is the goal of any online business. Businesses that neglect search engine marketing (SEM) feel the impact.
Search engine marketing helps you secure a prominent position in an increasingly competitive marketplace saturated with millions of businesses that are selling the same product(s). It gets you in front of your potential customers.
A complementary brand is one that complements your product or service. For example, if you are a clothing store, a good complementary partner could be a jewelry shop. Partnering with complementary brands helps you cross-promote, which means you promote your brand by promoting another brand.
Cross-promotion offers mutual benefits and allows partners to take advantage of each other’s strengths. There are various cross-promotion strategies, such as sending co-promotional emails, offering discounts for partners, and hosting partnership events. When looking for a complementary brand, all you need to do is focus on sellers that target the same niche but with a different product or service.
Influencers are people who have the power to affect the purchasing behavior of customers because of their knowledge, social status, or relationship with your target market. They target the same niche but with a different purpose. Bloggers are the most common influencers. You can get one to write a promotional blog for you in return for a gift or something else.
With most shoppers today finding online shopping more convenient and hundreds of new brands entering the fashion e-commerce market, it’s even more difficult for fashion brands to survive and succeed. Digital marketing is the only option for them to continue to operate and grow. Given that they adopt and implement the strategies discussed in this post, nothing can stop them from flourishing.
Markhor Wear is a new name in the fashion e-commerce market that’s rapidly grown into one of the most popular brands for leather jackets and premium quality Rhinestones belts and other products. Visit to find out about the amazing range of products they are offering.