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With 2.89 billion active users, Facebook is undoubtedly the largest and most recognized social media platform to promote your business.
With decreased store traffic and lower conversion results from brick-and-mortar entities, it only makes sense to consider the benefits of Facebook advertising for your business. Thanks to the cost-effective advertising protocols, the medium is also beneficial for eCommerce and online-first companies.
Plus, Facebook has the tools that help you focus precisely on your potential customers. It is also equipped with automated settings to help you find new customers and grow your business.
In short, Facebook has you covered in virtually all areas of content and product promotion.
Here let’s take a look at the benefits of advertising on Facebook
Facebook has made advertising more focused. It allows you to find your target audiences and the people who would be interested in your product and services. And displays the ads only to the specified audience.
As you must be aware, Facebook’s data bank is rich with users’ information. The social media network keeps the record of all details such as gender, age, geographical location, and purchase behaviors. With the help of these details, businesses can set up the ad campaign and target only the audience who matches their ‘buyer’s persona.’
We all know that approximately 80% of internet users have Facebook accounts. But are you aware that most of those users also regularly visit their Facebook pages several times daily?
For the fear of missing out, the consumer, regardless of their age, will log in to their accounts on multiple occasions each day. Take this to your advantage and effectively use Facebook to promote your products and services.
When they are busy doing infinite scrolling, your ads or page should come out and captivate the audience. This is the time when they are ready to be sold.
One of the most significant benefits of using Facebook for promotion is the variety of ad types offered by the platform.
When we consider ads, a majority of us choose the image or video formats for marketing purposes. And indeed, they are the most popular and commonly used type of ads used on the channel.
However, Facebook doesn’t keep you limited and offers you a multitude of options to voice your brand, such as:
The different types of ads give marketers the ability to create more compelling promotional material to resonate with their brand, message, and end-goals.
According to Wolfgang Digital’s 2020 KPI report, Facebook’s user feed ads are the best-performing ad type for eCommerce. 41% of marketers surveyed by Statista also agreed that Facebook helped give them the best return on ad spend (ROAS).
Compared with other PPC ad formats, Facebook ads are more likely to get clicks and referrals. And user’s satisfaction from the above statistics puts the social media channel on top of the list for advertising mediums.
Another advantage of putting your marketing efforts on Facebook is the ability to set your own budget – on your own terms.
The Facebook ad manager tool available to customize your ads is free. The only cost you have to bear is the one to actually run your ad for the audience. However, the budget for these can be adjusted according to the ad type, viewers, limit placement, and duration of your campaign.
In contrast with other digital and traditional ad platforms, Facebook ads are very cheap and will give better results.
Advertising your business with Facebook doesn’t simply mean marketing to new and potential customers. It also means your brand can continue remarketing itself to visitors who are interested in your brand.
As we all know, Facebook has a record of each account registered on its platform. They trace all the activities conducted by these accounts, such as page visits, cart abandonments, and more. Marketers can use the data to their benefit and set ad retargeting options.
This will allow them to create ads specifically for those who are interested in your brand but still require some persuasion.
You can improve your conversion rates with Facebook’s custom calls-to-action (CTAs).
The CTA buttons can make a big difference in the success of your ads as they help tell a potential customer what you want them to do. According to AdRoll, CTAs can increase conversion rates up to 285% on Facebook ads.
Some common CTAs offered by Facebook include:
Note that there is no one-size-fits-all formula for CTAs on an advertising platform. I suggest you personalize them based on the audience and your ad goals. You can also experiment with different CTAs and layouts to find the best-suited one for your brand.
Setting up your PPC ads with Facebook is quite simple. You don’t have to be skilled to create your advertising campaigns. Plus, there are various tools and tutorials to help you set up an ad campaign for your eCommerce brand.
All you want is a Facebook page for your business to start. After that, the ads can be conveniently set up through the page itself or via a mobile app.
Once you start, you can:
And watch your conversions grow!
As you can see, there are numerous benefits of using Facebook for your ad campaign. Whether to increase brand awareness, sales, or leads, Facebook provides every option.
Once you start advertising on Facebook, you will realize what this platform offers for your business. You only have to explore!